Before the advent of computers and the Internet, diaries with little locks in the middle used to be the norm. Back then, journals were pen and paper affairs that contained an individual’s most personal thoughts. Now, the Internet has revolutionized how we write diaries. In this day and age, blogging is the equivalent of journal writing. And the idea that journals are private has evolved, too. Now, blogs are a way of sharing your life with the rest of the world.
But blogs aren’t only limited to the sharing of personal anecdotes, experiences and challenges faced everyday. It can be on virtually any subject-there are travel blogs, news blogs and political blogs. And whether we admit it or not, blogs are very useful marketing tools in online businesses.
Why is this so?
For starters, blogs are a great way to give your customers more creative and useful information about your product. While your website can offer the basics of your product or service or its technical aspects, its accompanying blog can do much more. For example, if you’re selling gadgets like digital cameras on your site, the blog can feature experiences of how the colorful moments of life have been captured and relived with the use of the product. The blog musn’t sound too much like an advertisement, otherwise potential customers wouldn’t want to go back for seconds or thirds. It simply tells a story that somehow promotes the product without making the customer feel that it’s another in-your-face advertising. It’s important to remember that the blog for your business gives your customers the chance to evaluate if they want to purchase the product based on what you’ve written there.
Blogs give a degree of freshness to your product. Since entries are updated regularly-it’s great to put in new content at least three to four times a week-blogs give your customers the sense that there’s always something exciting happening in your site. You can also put in promotional offers and other freebies you have in store for your customers. Aside from these, you can also post pictures or videos of stuff related to your product or you as the entrepreneur. This way, you also develop a personal relationship with your clients that makes you a valued service provider that they will constantly go to or refer friends and family to should they need the product or service you have to offer.