Bespoke CRM is an evolution of Customer relationship management. It is basically a program solution which handles the interactions your company has with prospective customers and clients. The way the client reacts to those emails can determine the next step. Each contact (telephone call, e-mail, text message, visit, etc.) between the salesperson and prospective client is also documented in the CRM so as to be used later on for direct response.
The advantages of bespoke crm solution are that it takes the human factor out of the equation altogether. The salespeople can focus exclusively on the customer data and prospecting. Your sales team can adapt their activities to the changing market conditions and rapidly respond to any change in consumer behavior by tailor-made tailored messages that target specific customer groups. This is important because your customers are very important and your company cannot afford to have unresponsive customers.
Bespoke CRM solutions are not difficult to implement. All you need to do is talk to your vendor. They will train you on the steps you need to take to get up and running. Most often, you only need to set up a database of contacts and let the system handle the rest. If your business has special needs such as multi-listing mail order or high-volume dropshipping, you might want to consider some customized solutions that offer additional functionality such as advanced inventory tracking, address verification, phone call alerts and more.
However, there are many benefits of using an off-the-shelf CRM solution. The most obvious one is cost. It’s much cheaper to buy a ready-made product that offers all the bells and whistles than it is to hire a consultant who has to custom design and fine tune your bespoke CRM solution. Another advantage is customization. A bespoke CRM solution might be designed to meet your exact business requirements, whereas buying off-the-shelf is just one size fits all. So when you go shopping, you need to know exactly what you want.
Bespoke CRM development is also popular because of the feedback it gets from outside users. How many times have you read about a CRM solution that was so great that even its manufacturer couldn’t believe it? Now you know why. External users are the reason why companies charge so much for bespoke CRM development. When you have an experienced third party looking over your shoulder for inspiration and then delivering real life feedback on the product, you save thousands of dollars and get the best possible solution for your company.
It’s a good idea to take stock of your requirements before shopping for a CRM system. Do you only need to track customer contacts or do you want to track every aspect of your business? How far are you willing to go to customise your CRM solution? These are important questions that will impact the outcome of your decision. Buying off-the-shelf CRM systems will almost always result in a generic product – but not if you choose bespoke crm solutions.
If you’re a small or medium sized business, then the most likely CRM systems that you’ll be offered are off-the-shelf ones. There’s nothing wrong with this – after all, most businesses are small enough to not have a huge investment needed. But even though this is the most common form of CRM solutions available, it’s also the least flexible. In other words, when a bespoke system is being designed and implemented, you need to know exactly what it will involve and how it will fit into your business.
The great thing about bespoke crm solutions is that they will ensure every aspect of your business works well together. When you have a CRM system that is properly implemented, you’ll have customer service that’s top-notch, you’ll be able to handle and manage your products better and you’ll have access to every piece of customer information in one place. In today’s fast-paced world, keeping your customers informed about what’s going on is essential if you want them to continue buying from you. By giving them clear, concise information about what’s going on within your company, you can significantly increase sales. With an ideal bespoke crm solution, you’ll be taking advantage of all the things a CRM system can do.